Challenge
The aim was to develop a logo that reflected the company's values. It was important to break away from the old logo in order to achieve a modern look and redefine the brand image without losing the brand identity.
Logo Design & Construction
The figurative mark is based on the abstract shape of a drill head to clearly convey the range of services. The letter M was integrated to pick up on the concise name Mendiger Microtunnel. The logo is precisely constructed, with a strong grid that reflects the company's technical approach.
Brandbuilding Assets
