Laptop mit Website-Vorschau

Van Volxem

How we turned a renowned winery into an online shop that makes the quality of its wines tangible right through to the final click.

Team
  • Christopher Löw Intermedia Designer M.A.
    Christopher Löw, Intermedia Designer M.A.
  • Finn Schönberg Frontend Developer
    Finn Schönberg, Frontend Developer
  • Moritz Hein Full Stack Developer
    Moritz Hein, Full Stack Developer
  • Niklas Thiel 3D Generalist
    Niklas Thiel, 3D Generalist
  • Paul Wolf Geschäftsführer
    Paul Wolf, Geschäftsführer
  • Yannic Oberhausen Full Stack Developer
    Yannic Oberhausen, Full Stack Developer

The challenge: bringing the exclusivity and quality of a world-class winery to life online without losing sight of the brands heritage and authenticity.

Website relaunch

Results

  • 22.500

    organic clicks in 3 months

    Before 8.310· +171 %

  • 137.000

    impressions in 3 months

    Before 51.600· +166 %

  • ø5,5

    position

    Before ø9,3

    Lower is better

Source: Google Search Console, Apr 30–Jul 29, 2026 vs. Apr 30–Jul 29, 2025.

Icon design

From vineyard to shopping cart

The challenge: making the allure of exceptional wines tangible online while ensuring Van Volxem’s signature character can be felt in every detail.

Van Volxem is one of Germany’s most influential wineries. Steep slate vineyards, international acclaim, and an uncompromising commitment to quality make the brand unique. This same standard needed to shape the digital shopping experience. The new online shop was therefore conceived not merely as a sales platform, but as a digital stage for wines, heritage, and stories: clearly structured, beautifully presented, and consistently aligned with the brand.

Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop
Van Volxem Onlineshop

Design & development

An online shop that expresses the brand’s standards in every detail: from straightforward product discovery and premium imagery to an intuitive ordering experience.

Impressionen

  • Laptop displaying the Van Volxem online shop against a vineyard backdrop
  • Exterior view of the Van Volxem winery
  • Architecture of the Van Volxem winery
  • Mobile views of the Van Volxem online shop

Markenwelt & Design-System

Schriften

Cinzel

Van Volxem inspires with exceptional wines and a passion evident in every detail.

Jost

Van Volxem inspires with exceptional wines and a passion evident in every detail.

Farben

Tools

Cloudflare, Cursor, Figma, Photoshop, Illustrator, Blender, Shopware

Project services

Strategy

  • E-commerce strategy
  • User Journey
  • Content concept

Design

  • UI / UX Design
  • Responsive Web Design
  • Design System
  • Art Direction

Development

  • Frontend Development
  • Shop integration
  • Performance Optimization
  • Micro-interactions

Content

  • Product presentation
  • Copywriting
  • Content Strategy

Book a free 30-minute consultation

Q & A

The shop combines wine sales with brand storytelling: origins, vineyards, and the character of each wine are presented with sophistication while product discovery and ordering remain effortless.

Contact

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Your Contact Details:

LEWO
Saarstraße 33
54290 Trier