
How we turned a renowned winery into an online shop that makes the quality of its wines tangible right through to the final click.
Christopher Löw Intermedia Designer M.A.
Finn Schönberg Frontend Developer
Moritz Hein Full Stack Developer
Niklas Thiel 3D Generalist
Paul Wolf Geschäftsführer
Yannic Oberhausen Full Stack Developer
The challenge: bringing the exclusivity and quality of a world-class winery to life online without losing sight of the brand’s heritage and authenticity.
Website relaunch
Results
22.500
organic clicks in 3 months
Before 8.310· +171 %
137.000
impressions in 3 months
Before 51.600· +166 %
ø5,5
position
Before ø9,3
Lower is better
Source: Google Search Console, Apr 30–Jul 29, 2026 vs. Apr 30–Jul 29, 2025.
Icon design
From vineyard to shopping cart
The challenge: making the allure of exceptional wines tangible online while ensuring Van Volxem’s signature character can be felt in every detail.
Van Volxem is one of Germany’s most influential wineries. Steep slate vineyards, international acclaim, and an uncompromising commitment to quality make the brand unique. This same standard needed to shape the digital shopping experience. The new online shop was therefore conceived not merely as a sales platform, but as a digital stage for wines, heritage, and stories: clearly structured, beautifully presented, and consistently aligned with the brand.




















Design & development
An online shop that expresses the brand’s standards in every detail: from straightforward product discovery and premium imagery to an intuitive ordering experience.
Impressionen
Markenwelt & Design-System
Schriften
Cinzel
Van Volxem inspires with exceptional wines and a passion evident in every detail.
Jost
Van Volxem inspires with exceptional wines and a passion evident in every detail.
Farben
Tools
Cloudflare, Cursor, Figma, Photoshop, Illustrator, Blender, Shopware
Project services
Strategy
- E-commerce strategy
- User Journey
- Content concept
Design
- UI / UX Design
- Responsive Web Design
- Design System
- Art Direction
Development
- Frontend Development
- Shop integration
- Performance Optimization
- Micro-interactions
Content
- Product presentation
- Copywriting
- Content Strategy
Book a free 30-minute consultation
Q & A
The shop combines wine sales with brand storytelling: origins, vineyards, and the character of each wine are presented with sophistication while product discovery and ordering remain effortless.





