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How LEWO combined the website, online signup, campaigns, and data into a scalable digital sales platform for PRIME TIME fitness.
Christopher Löw Intermedia Designer M.A.
Finn Schönberg Frontend Developer
Moritz Hein Full Stack Developer
Niklas Thiel 3D Generalist
Adam Mohamed Junior Designer
Yannic Oberhausen Full Stack Developer
The project went far beyond a website relaunch: locations in Germany and Switzerland, membership plans, campaigns, and digital membership signup all had to come together in one scalable platform. LEWO combined strategy, UX, development, integrations, and analytics into a seamless system.
A digital platform instead of isolated projects
Results
2,05 %
Signup conversion rate
Before 0,81 %· +153 %
25 %
more page views
23 %
more sessions
4,2 %
organic CTR
Before 3,1 %· +35 %
Comparison periods: PostHog May 2–July 31 vs. February 1–May 1, 2026; Google Search Console Apr 30–Jul 29, 2026 vs. Apr 30–Jul 29, 2025. Signup conversion: from start to /welcome within a 7-day window; PostHog only records sessions with tracking consent.
UX & interface system
One system for brand, sales, and growth
LEWO developed the responsive website as a modular hub for club search, services, trainer profiles, and campaigns. A custom icon system organizes the complex offering consistently across desktop and smartphone devices.
Connected to this hub are digital signup journeys, landing pages, and data flows that measurably link marketing, consultations, and memberships.
Platform & development
LEWO built the platform with SvelteKit on Cloudflare and integrated it with Yond, HubSpot, PostHog, Meta, and Google. Reusable components make it possible to launch new locations, offers, and campaigns without starting from scratch each time.
Impressionen
Markenwelt & Design-System
Schriften
Lato
PRIME TIME fitness combines first-class training, personal support, and hand-picked equipment at selected locations.
Farben
Tools
Cloudflare, Cursor, Figma, Photoshop, Illustrator
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The voice of PRIME TIME fitness
- Client
- PRIME TIME fitness
- Project
- Digital sales platform
- Industry
- Premium fitness & health
„LEWO has completely changed the way we think about digitalization. The team not only understands the technology but translates it into efficient processes and reliable data. LEWO has taken PRIME TIME to another level with an understanding of our systems that we have rarely encountered. We can rely on Paul and his team.“
Patrick Wittner-Kuhnt Digital Manager 
Voices from other Website projects
Services provided by LEWO
Strategy & UX
- Digital strategy
- Information architecture
- UX/UI design
- Conversion strategy
Platform
- SvelteKit development
- German and Swiss websites
- Club and membership plan logic
- Online membership
Data & growth
- PostHog Analytics
- Attribution
- A/B testing
- Campaign landing pages
Integrations
- Yond
- HubSpot
- Meta CAPI
- Google Ads
- Sentry Monitoring
Book a free 30-minute consultation
Platform & collaboration
LEWO was responsible for the concept, UX/UI, and development of the German and Swiss websites, the digital membership journey, campaign funnels, and core integrations for CRM, club management, analytics, and advertising.
