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Wie LEWO Website, Online-Abschluss, Kampagnen und Daten zu einer skalierbaren digitalen Vertriebsplattform für PRIME TIME fitness verbunden hat.
Christopher Löw Intermedia Designer M.A.
Finn Schönberg Frontend Developer
Moritz Hein Full Stack Developer
Niklas Thiel 3D Generalist
Adam Mohamed Junior Designer
Yannic Oberhausen Full Stack Developer
Die Aufgabe ging weit über einen Website-Relaunch hinaus: Standorte in Deutschland und der Schweiz, Tarife, Kampagnen und der digitale Mitgliedschaftsabschluss mussten in einer skalierbaren Plattform zusammenfinden. LEWO verband Strategie, UX, Entwicklung, Integrationen und Analytics zu einem durchgängigen System.
Digitale Plattform statt Einzelprojekte
Ergebnisse
2,05 %
Signup-Conversion
Vorher 0,81 %· +153 %
25 %
mehr Seitenaufrufe
23 %
mehr Sessions
4,2 %
organische CTR
Vorher 3,1 %· +35 %
Vergleichszeiträume: PostHog 02.05.–31.07. vs. 01.02.–01.05.2026; Google Search Console 30.04.–29.07.2026 vs. 30.04.–29.07.2025. Signup-Conversion: Start bis /welcome im 7-Tage-Fenster; PostHog erfasst nur Sessions mit Tracking-Einwilligung.
UX & Interface-System
Ein System für Marke, Vertrieb und Wachstum
LEWO entwickelte die responsive Website als modularen Kern für Clubsuche, Leistungen, Trainerwelten und Kampagnen. Ein eigenständiges Icon-System strukturiert die komplexen Angebote konsistent auf Desktop und Smartphone.
Daran angebunden entstanden digitale Abschlussstrecken, Landingpages und Datenflüsse, die Marketing, Beratung und Mitgliedschaft messbar miteinander verbinden.
Plattform & Entwicklung
LEWO realisierte die Plattform mit SvelteKit auf Cloudflare und verband sie mit Yond, HubSpot, PostHog, Meta und Google. Wiederverwendbare Komponenten ermöglichen neue Standorte, Angebote und Kampagnen ohne jedes Mal bei null anzufangen.
Impressionen
Markenwelt & Design-System
Schriften
Lato
PRIME TIME fitness verbindet erstklassiges Training, persönliche Betreuung und handverlesenes Equipment an ausgewählten Standorten.
Farben
Tools
Cloudflare, Cursor, Figma, Photoshop, Illustrator
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Die Stimme von Prime Time Fitness
- Kunde
- PRIME TIME fitness
- Projekt
- Digitale Vertriebsplattform
- Branche
- Premium-Fitness & Gesundheit
„Mit LEWO hat sich unsere Denkweise bei der Digitalisierung komplett verändert. Das Team versteht nicht nur die Technik, sondern übersetzt sie in saubere Prozesse und belastbare Daten. LEWO hat PRIME TIME an dieser Stelle in eine andere Liga gebracht, mit einem Verständnis für unsere Systeme, das wir so selten erlebt haben. Auf Paul und sein Team ist Verlass.“
Patrick Wittner-Kuhnt Digitalmanager 
Stimmen weiterer Website Projekte
Leistungen von LEWO
Strategie & UX
- Digitalstrategie
- Informationsarchitektur
- UX/UI-Design
- Conversion-Konzeption
Plattform
- SvelteKit-Entwicklung
- DE-/CH-Websites
- Club- und Tariflogik
- Online-Mitgliedschaft
Daten & Wachstum
- PostHog Analytics
- Attribution
- A/B-Tests
- Kampagnen-Landingpages
Integrationen
- Yond
- HubSpot
- Meta CAPI
- Google Ads
- Sentry Monitoring
Kostenlosen 30 Minuten Termin buchen
Plattform & Zusammenarbeit
LEWO verantwortete Konzeption, UX/UI und Entwicklung der Websites für Deutschland und die Schweiz, die digitale Mitgliedschaftsstrecke, Kampagnen-Funnels sowie zentrale Integrationen für CRM, Clubverwaltung, Analytics und Advertising.
