'%20fill-opacity='0.4'/%3e%3cdefs%3e%3cradialGradient%20id='lewo-gradient-radial'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(471.5%20472.5)%20rotate(90)%20scale(472.5%20471.5)'%3e%3cstop%20offset='0.0208333'%20stop-color='%23F0B203'/%3e%3cstop%20offset='0.442708'%20stop-color='%23972F48'/%3e%3cstop%20offset='0.78125'%20stop-color='%23122B4E'/%3e%3cstop%20offset='1'%20stop-color='%2304040E'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
Wie wir für Maison Dog einen digitalen Auftritt geschaffen haben, der Marke und Angebot erlebbar macht.
Christopher Löw Intermedia Designer M.A.
Finn Schönberg Frontend Developer
Moritz Hein Full Stack Developer
Die Herausforderung: einen bestehenden Webauftritt von Grund auf neu zu denken und dabei eine digitale Markenwelt zu schaffen, die modern, hochwertig und zugleich persönlich wirkt.
Website Relaunch
Ergebnisse
1.030
organische Klicks in 3 Monaten
Vorher 515· +100 %
16.000
Impressionen in 3 Monaten
Vorher 9.050· +77 %
ø8,7
Position
Vorher ø16,8
Niedriger ist besser
Quelle: Google Search Console, 30.04.–29.07.2026 vs. 30.04.–29.07.2025.
Icondesign
'%20fill='white'/%3e%3cellipse%20cx='2.73511'%20cy='3.35888'%20rx='2.73511'%20ry='3.35888'%20transform='matrix(-0.965031%200.262137%200.254675%200.967027%2044.3281%2046.4551)'%20fill='white'/%3e%3cpath%20d='M49.0764%2053.9929C49.7011%2053.8641%2050.3434%2053.8643%2050.9682%2053.9925C53.726%2054.5583%2057.9117%2056.5411%2057.941%2061.2429C57.8998%2062.1903%2057.2084%2063.9429%2054.7722%2063.3745L52.7557%2062.664C52.3851%2062.5035%2051.5072%2062.208%2050.6949%2062.0484C50.2689%2061.9646%2049.8307%2061.9648%2049.4048%2062.0487C48.5934%2062.2085%2047.7174%2062.5034%2047.3474%2062.6637L45.3309%2063.3742C42.8947%2063.9426%2042.2033%2062.19%2042.1621%2061.2426C42.1914%2056.5419%2046.3287%2054.5592%2049.0764%2053.9929Z'%20fill='white'/%3e%3c/svg%3e)
Eine Marke, die digital weiterdenkt
Die Herausforderung: einen bestehenden Webauftritt von Grund auf neu zu denken und dabei eine digitale Markenwelt zu schaffen, die modern, hochwertig und zugleich persönlich wirkt.
Der neue Auftritt macht Maison Dog auf allen Geräten zugänglich und verbindet Orientierung mit einer unverwechselbaren visuellen Sprache.
Design & Entwicklung
Eine klare Struktur, präzise Interaktionen und ein responsives Designsystem sorgen für einen Auftritt, der nachhaltig funktioniert.
Impressionen
Markenwelt & Design-System
Schriften
Bricolage Grotesque
Maison Dog verbindet Haltung, Qualität und ein digitales Erlebnis mit Wiedererkennungswert.
General Sans
Maison Dog verbindet Haltung, Qualität und ein digitales Erlebnis mit Wiedererkennungswert.
Poppins
Maison Dog verbindet Haltung, Qualität und ein digitales Erlebnis mit Wiedererkennungswert.
Farben
Tools
Cloudflare, Cursor, Figma, Photoshop, Illustrator
'%3e%3cmask%20id='mask1_4304_132999'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='8'%20y='8'%20width='33'%20height='32'%3e%3cpath%20d='M8%208H40.1562V39.3125H8V8Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask1_4304_132999)'%3e%3cpath%20d='M23.9776%2039.3125L37.9455%2031.4844L23.9776%2023.6562L10.0098%2031.4844L23.9776%2039.3125Z'%20fill='url(%23paint0_linear_4304_132999)'/%3e%3cpath%20d='M37.9454%2031.4844V15.8281L23.9775%208V23.6562L37.9454%2031.4844Z'%20fill='url(%23paint1_linear_4304_132999)'/%3e%3cpath%20d='M23.9776%208L10.0098%2015.8281V31.4844L23.9776%2023.6562V8Z'%20fill='url(%23paint2_linear_4304_132999)'/%3e%3cpath%20d='M37.9454%2015.8281L23.9775%2039.3125V23.6562L37.9454%2015.8281Z'%20fill='%23E4E4E4'/%3e%3cpath%20d='M37.9455%2015.8281L23.9776%2023.6562L10.0098%2015.8281H37.9455Z'%20fill='white'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_4304_132999'%20x1='23.9776'%20y1='23.6562'%20x2='23.9776'%20y2='39.3125'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.16'%20stop-color='white'%20stop-opacity='0.39'/%3e%3cstop%20offset='0.658'%20stop-color='white'%20stop-opacity='0.8'/%3e%3c/linearGradient%3e%3clinearGradient%20id='paint1_linear_4304_132999'%20x1='37.9454'%20y1='15.8764'%20x2='24.1701'%20y2='24.1716'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.182'%20stop-color='white'%20stop-opacity='0.31'/%3e%3cstop%20offset='0.715'%20stop-color='white'%20stop-opacity='0'/%3e%3c/linearGradient%3e%3clinearGradient%20id='paint2_linear_4304_132999'%20x1='23.9776'%20y1='8'%20x2='10.5586'%20y2='31.7939'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='white'%20stop-opacity='0.6'/%3e%3cstop%20offset='0.667'%20stop-color='white'%20stop-opacity='0.22'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
'%3e%3cpath%20d='M8.5%20-5.71663e-05H39.5C40.6165%20-0.00113649%2041.7223%200.223623%2042.7541%200.661359C43.7858%201.09909%2044.7232%201.74121%2045.5128%202.55096C46.3023%203.36071%2046.9283%204.3222%2047.3551%205.3804C47.7819%206.4386%2048.0011%207.57273%2048%208.71789V39.282C48.0011%2040.4272%2047.7819%2041.5613%2047.3551%2042.6195C46.9283%2043.6777%2046.3023%2044.6392%2045.5128%2045.4489C44.7232%2046.2587%2043.7858%2046.9008%2042.7541%2047.3385C41.7223%2047.7763%2040.6165%2048.001%2039.5%2047.9999H8.5C7.38347%2048.001%206.27769%2047.7763%205.24595%2047.3385C4.21421%2046.9008%203.27676%2046.2587%202.48725%2045.4489C1.69774%2044.6392%201.07168%2043.6777%200.644884%2042.6195C0.218092%2041.5613%20-0.00104857%2040.4272%203.77215e-06%2039.282V8.71789C-0.00104857%207.57273%200.218092%206.4386%200.644884%205.3804C1.07168%204.3222%201.69774%203.36071%202.48725%202.55096C3.27676%201.74121%204.21421%201.09909%205.24595%200.661359C6.27769%200.223623%207.38347%20-0.00113649%208.5%20-5.71663e-05Z'%20fill='%23000B1D'/%3e%3cpath%20d='M19%2039.3846C21.7614%2039.3846%2024%2037.0887%2024%2034.2564V29.1282H19C16.2386%2029.1282%2014%2031.4242%2014%2034.2564C14%2037.0887%2016.2386%2039.3846%2019%2039.3846Z'%20fill='%230ACF83'/%3e%3cpath%20d='M14%2024C14%2021.1677%2016.2386%2018.8718%2019%2018.8718H24V29.1282H19C16.2386%2029.1282%2014%2026.8322%2014%2024Z'%20fill='%23A259FF'/%3e%3cpath%20d='M14%2013.7436C14%2010.9114%2016.2386%208.61542%2019%208.61542H24V18.8718H19C16.2386%2018.8718%2014%2016.5759%2014%2013.7436Z'%20fill='%23F24E1E'/%3e%3cpath%20d='M24%208.61542H29C31.7614%208.61542%2034%2010.9114%2034%2013.7436C34%2016.5759%2031.7614%2018.8718%2029%2018.8718H24V8.61542Z'%20fill='%23FF7262'/%3e%3cpath%20d='M34%2024C34%2026.8322%2031.7614%2029.1282%2029%2029.1282C26.2386%2029.1282%2024%2026.8322%2024%2024C24%2021.1677%2026.2386%2018.8718%2029%2018.8718C31.7614%2018.8718%2034%2021.1677%2034%2024Z'%20fill='%231ABCFE'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4300_124409'%3e%3crect%20width='48'%20height='48'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
'%3e%3cpath%20d='M8.5%20-5.71663e-05H39.5C40.6165%20-0.00113649%2041.7223%200.223623%2042.7541%200.661359C43.7858%201.09909%2044.7232%201.74121%2045.5128%202.55096C46.3023%203.36071%2046.9283%204.3222%2047.3551%205.3804C47.7819%206.4386%2048.0011%207.57273%2048%208.71789V39.282C48.0011%2040.4272%2047.7819%2041.5613%2047.3551%2042.6195C46.9283%2043.6777%2046.3023%2044.6392%2045.5128%2045.4489C44.7232%2046.2587%2043.7858%2046.9008%2042.7541%2047.3385C41.7223%2047.7763%2040.6165%2048.001%2039.5%2047.9999H8.5C7.38347%2048.001%206.27769%2047.7763%205.24595%2047.3385C4.21421%2046.9008%203.27676%2046.2587%202.48725%2045.4489C1.69774%2044.6392%201.07168%2043.6777%200.644884%2042.6195C0.218092%2041.5613%20-0.00104857%2040.4272%203.77215e-06%2039.282V8.71789C-0.00104857%207.57273%200.218092%206.4386%200.644884%205.3804C1.07168%204.3222%201.69774%203.36071%202.48725%202.55096C3.27676%201.74121%204.21421%201.09909%205.24595%200.661359C6.27769%200.223623%207.38347%20-0.00113649%208.5%20-5.71663e-05V-5.71663e-05Z'%20fill='%23330000'/%3e%3cpath%20d='M23.2599%2028.8H15.8199L14.2999%2033.6205C14.2829%2033.7084%2014.2345%2033.7865%2014.1642%2033.8397C14.0939%2033.8928%2014.0067%2033.9171%2013.9199%2033.9077H10.1599C9.93988%2033.9077%209.87988%2033.7846%209.93988%2033.5385L16.3799%2014.5231C16.4399%2014.3179%2016.4999%2014.0923%2016.5799%2013.8461C16.6604%2013.4065%2016.7005%2012.9601%2016.6999%2012.5128C16.6939%2012.4614%2016.707%2012.4096%2016.7367%2012.3678C16.7664%2012.3259%2016.8104%2012.2972%2016.8599%2012.2872H22.0399C22.1999%2012.2872%2022.2799%2012.3487%2022.2999%2012.4513L29.5999%2033.5795C29.6599%2033.8051%2029.5999%2033.9077%2029.3999%2033.9077H25.2199C25.1492%2033.9147%2025.0784%2033.8959%2025.0198%2033.8546C24.9613%2033.8133%2024.9188%2033.7522%2024.8999%2033.682L23.2599%2028.8ZM16.9799%2024.6359H22.0599C21.9399%2024.2051%2021.7799%2023.6923%2021.5999%2023.159C21.4199%2022.6256%2021.2399%2022.0102%2021.0599%2021.3949C20.8799%2020.7795%2020.6799%2020.1436%2020.4799%2019.5077C20.2799%2018.8718%2020.0999%2018.2769%2019.9399%2017.682C19.7799%2017.0872%2019.6399%2016.5743%2019.4999%2016.082H19.4599C19.2801%2016.9761%2019.0531%2017.8594%2018.7799%2018.7282C18.4799%2019.7128%2018.1799%2020.7385%2017.8599%2021.7641C17.5799%2022.8102%2017.2799%2023.7743%2016.9799%2024.6359V24.6359Z'%20fill='%23FF9A00'/%3e%3cpath%20d='M33.96%2015.7949C33.6317%2015.8022%2033.3053%2015.7425%2032.9997%2015.6193C32.6941%2015.496%2032.4155%2015.3117%2032.18%2015.0769C31.7218%2014.563%2031.4778%2013.8857%2031.5%2013.1897C31.4882%2012.8506%2031.5462%2012.5128%2031.6703%2012.1982C31.7944%2011.8836%2031.9817%2011.5994%2032.22%2011.3641C32.7008%2010.8981%2033.3386%2010.6408%2034%2010.6461C34.78%2010.6461%2035.38%2010.8923%2035.82%2011.3641C36.2631%2011.8615%2036.4998%2012.5163%2036.48%2013.1897C36.4922%2013.5363%2036.4366%2013.8819%2036.3163%2014.206C36.1961%2014.5302%2036.0138%2014.8263%2035.78%2015.0769C35.5444%2015.3231%2035.26%2015.5146%2034.946%2015.6384C34.632%2015.7623%2034.2958%2015.8156%2033.96%2015.7949V15.7949ZM31.72%2033.6V17.8051C31.72%2017.6%2031.8%2017.5179%2031.98%2017.5179H35.94C36.12%2017.5179%2036.2%2017.6205%2036.2%2017.8051V33.6C36.2%2033.8256%2036.12%2033.9282%2035.94%2033.9282H32.02C31.978%2033.9317%2031.9357%2033.9255%2031.8964%2033.91C31.857%2033.8944%2031.8216%2033.8699%2031.7928%2033.8384C31.7639%2033.8068%2031.7424%2033.769%2031.7298%2033.7277C31.7172%2033.6864%2031.7139%2033.6428%2031.72%2033.6V33.6Z'%20fill='%23FF9A00'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4300_124408'%3e%3crect%20width='48'%20height='48'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
Projektleistungen
Strategie
- Konzeption
- Informationsarchitektur
- Content Strategy
Design
- UI / UX Design
- Responsive Web Design
- Design System
- Icondesign
Development
- Frontend Development
- CMS Integration
- Performance Optimization
Kostenlosen 30 Minuten Termin buchen
Q & A
Ein individueller Auftritt übersetzt Marke, Angebot und Zielgruppenbedürfnisse in eine klare digitale Erfahrung.
